Thursday, January 14, 2010 by Adrian

The Guardian's App for the iPhone and iPod Touch was downloaded just under 70,000 times in its first month, with 9,000 downloads in its first two days.

Priced at £2.39, it has already generated £165k of revenue since it's launch on 14 December (30 per cent of which goes to Apple).

The app includes news, comment, features, photo galleries, and audio from guardian.co.uk, and allows users to personalise content.

The Guardian app was designed by an in-house Guardian team. Around half of the 927,000 unique users who accessed the Guardian's mobile site in November were doing so via an iPhone or iPod Touch.

More publishers are now considering downloadable applications as an additional means of making money and taking their content online. Trinity Mirror has announced its intention to launch and charge for 3am.co.uk and MirrorFootball.co.uk website apps in which will be released in early 2010. Daily Mail & General Trust said they are planning to launch 15 iPhone applications in the first half of this year.

The Telegraph's free iPhone application has been downloaded over 300,000 times and executives claim that it has already returned more than ten times its launch costs via sponsorship deals with Cisco and Dell.

Read more at pressgazette

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