Wednesday, March 31, 2010 by Adrian

Even before the launch of the Apple iPad, Time Inc treated the world to visions of what it could mean for the future formats of digital magazines, showing off a concept for Sports Illustrated back in November 2009.

Next, we saw Wired magazine's official iPad demonstration doing the rounds on the tech-news sites.

Now, with the device's release next month rapidly approaching, a new demonstration of inspirational vision for the future of interactive magazines is circulating and it looks fantastic!

VIVmag, an all-digital online lifestyle magazine powered by Zinio, plans to introduce an interactive iPad version of its content when it comes out. The demonstration videos the magazine has released give a preview of the kind of experience that readers can expect from some versions for the iPad and other tablets coming onto the market and are the work of Alexx Henry Photography, who collaborated with co-directors Cory Strassburger and Ming Hsiung.

The videos are truly inspiring and can be seen here. Whilst we appreciate the artistic merit and creativity of the work, we have to question if consumer publications can really support the financial outlay that these kinds of photo-shoots can consume - video and video-editing are not cheap commodities... and the huge amount of work shown in this video is just for one magazine feature and that has to be hurting somebody's pocket!

The magazine, priced at $6 an issue or $36 for a year's 6-edition subscription, will use video, touch, and a range of other experiences. VIVmag's marketing team plans to make every issue for both the iPad and desktop interactive, using video and full-motion advertising, and will include a Fandango HBO "Sex and the City 2" advertisement, as well as interactive ads for Estee Lauder and Kia Motors.

For those hungry to see more, the team also filmed a behind the scenes making of the demonstration.

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