Ouno Blog
UK time spent looking at news online triples
Wednesday, May 19, 2010 by Adrian
New research suggests that Britons are spending three times the
amount of time looking at news online - a staggering 22 million
hours a month.
This makes looking for news the second fastest growing way to
spend time online, after blogs and social networking.
Research was compiled by the UK Online Measurement Company and was
based on tracking 40,000 internet users throughout the UK.
The research suggests that those Britons who are online spent 65
per cent more time using the internet in April 2010 than they did
in April 2007:
Here is the UKOM breakdown of time spent online ranked by
proportion of the total (showing % change over the last three
years):
1. Social networks.blogs: 22.7 per cent, up 159 per cent
2. Email: 7.2 per cent, up 11 per cent.
3. Games: 6.9 per cent, up 15 per cent.
4. Instant messaging: 4.9 per cent, down 66 per cent.
5. Classified/auctions: 4.7 per cent, down six per cent.
6. Portals: 4 per cent, down 10 per cent.
7. Search: 4 per cent, down 3 per cent.
8. Software info/products: 3.4 per cent, down 36 per cent.
9. News: 2.8 per cent, up 84 per cent.
10. Adult: 2.7 per cent, down 3 per cent.
you can find out more at pressgazette
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