The Brief:

Ouno entered a competitive tender process to produce and deliver the Trade Visitor and Exhibitors campaign for the world famous Farnborough International Airshow (FIA) 2010.

The creative solution would have to be both memorable and flexible as it would be applied across multiple channels including print, digital and television/radio.

The solution:

We delivered two design routes

The result:

Ouno Creatives design concept was chosen, with the FIA stating it was one of the strongest and most versatile campaign identities they had ever run.

We have developed the full creative for the International Advertising Campaign and supplied to the global media as required spanning an 18-month period. We designed, supplied and printed all sales, media, marketing and sponsorship collateral for the show and delivered all on time and within budget throughout.

Further examples of this campaign can be viewed here

Client endorsement:

Philippa Ewart, Head of Marketing, Farnborough International Ltd, said:
Farnborough International Ltd, organisers of the renowned Farnborough International Airshow engaged Ouno as their creative advertising agency for their 2008 show. Pitching against top London agencies, Ouno outshone competitors, offering a cost effective and innovative concept that has been the linch pin of a 24 month strategic marketing campaign. A diverse and aggressive international BtoB ad campaign has helped revitalise the Farnborough International Airshow, ensuring that exhibitor space was sold out well in advance to that of previous years.