Farmers Weekly is a British farming industry magazine whose website receives 3.3 million average page views per month. An important brand within agriculture, Farmers Weekly’s Awards are coveted in the industry. The annual event hosts to an audience of over 1,000, made up of judges, nominees and guests.
With its ever-increasing coverage and popularity, Farmers Weekly’s Awards wanted to make 2012 stand out. Ouno Creative were asked to give the brand and its Awards a fresh look. The response was incredible. The Awards website alone received 16,736 views, compared with 6,538 in 2011. The site can be viewed at awards.fwi.co.uk