MSC Touching Infinity
Touching Infinity
Our 18ft Infinity Table offers guests aboard the MSC Virtuosa a stunning intergalactic safari.
The Brief
Create an experience that positions MSC Cruises as a sector leader in the use of innovative, immersive technology and a real investor in the guest experience.
How?
With the demands of a busy cruise ships schedule, we had to ensure this experience had a bulletproof UI, was accessible for all ages, and was multi-lingual for maximum reach.
From the cutting edge Unity-powered interface to the specially commissioned menagerie of beautifully crafted alien life forms and fleet of branded MSC space cruisers, the Infinity Table is a showcase of our creative story-telling vision.
Ouno were able to offer us a complete solution, managing design of the space and also creating the digital content.
WHY?
The Infinity table is the very definition of a Big Idea. Beyond being a huge technical acheivement, it allows the guest to build their own magical - and shareable - MSC-branded adventure.
Hugely social, able to accommodate a whole crowd at once, with smartphone integration to allow guests to take and post photographs, this interactive table draws a crowd and expands MSC's reach to the shores, the stars and beyond.
